Lupe Fiasco - AT&T Mother's Day Commercial

Was watchin the tube last night and noticed the new AT&T Mother's Day Commercial promoting free phones. Apparently its been airing for a week strong, but this was the first time I caught it. It's a beautiful piece of work concocted by the folks over at 1stAveMachine. Though, when you go to their site and click on the AT&T project, the soundscape for the visual is different than what's presented to you and I on television. According to 1stAveMachine, the spot is called "AT&T: Celebrate Spring" Click here to view stills and the original spot.

Below you'll see what I saw last night as you hear Daydreamin' in the AT&T commercial.


Here's the video for Lupe Fiasco's Daydreamin' with Jill Scott.


BONUS: IMONSTER - Daydream In Blue


History of the "Daydream" song goes back to the Wallace Collection.

AT&T "Your Seamless World" Kicks Commercial

AT&T's new commercial (created by Sanders\Wingo and directed by Chris Robinson) brings sneaker culture to the forefront. Sets were created to mimic actual stores like: ALife, Undefeated, Solebox, and Motive807. Check it out.