Friday, April 11, 2008

New Era featured on Conde Nast Portfolio

A quick read on what's good with Chris Koch of New Era and their franchise line, 59FIFTY. Click here for the rest. spotted on Conde Nast Portfolio via New Era Cap Talk

Chris Koch owes a huge debt to filmmaker Spike Lee. Back in 1996, Lee contacted Koch, then the president of New Era Cap company, which has the official license to make hats for Major League Baseball, about making a New York Yankees hat in red instead of the traditional navy. At the time, producing a cap in anything but a team’s original colors was considered sacrilege, but Koch recognized the potential marketing bonanza of his company’s hats being seen on the head of the trendsetting Lee.